Chris Crosby

Plant Manager: “OK, for a change this large we must appoint good Sponsors!” Consultant: "No, Joe, you don’t appoint Sponsors; they already exist. You identify them and create a plan to get them in alignment.” Plant Manager: "Wow, I have been missing that point. No wonder some of those major...

As a young Organization Development professional, I stumbled upon a Research and Design group that was struggling to complete projects that launch new products. The business unit was at risk of losing market share. I had just learned a project planning process, created by Robert P Crosby, so I...

All workplaces are trying to achieve goals. To align goals effectively, use a process that ensures dialogue with each intact work group (boss and direct reports) to 1) sharpen your organization’s measurable goals, 2) align your employees, 3) ensure each employee understands their purpose and...